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salesforce.com Marketing Automation

Comprehensive On-Demand Marketing Automation

Integrated marketing and sales application with automated lead conversion

Real-time analytics to measure and optimize campaigns for best results
Multichannel campaign management and analysis for a complete marketing solution

Rapid deployment and award-winning ease-of-use to get users working quickly

從 salesforce.com 的產品資訊中可以看出，Marketing Automation 這一套市場行銷的產品相當完整，從促銷管理，Email Marketing(Direct Marketing)，市場分析到品牌管理等，一應俱全。

Features

* 行銷活動(Campaigns)
* 行銷活動管理(Campaign Management)
* 電子郵件行銷(Email Marketing)
* 自動回覆電子郵件(Auto-Response Email)
* 搜尋行銷(Search Marketing)

* 商機與清單管理(Leads and List Management)
* 商機管理(Lead Management)
* 清單管理(List Management)
* 工作流程自動化(Workflow Automation)

* 行銷分析(Marketing Analytics)
* 分析(Analytics)
* 資料品質管理(Data Quality Management)
* 顯示面板(Dashboards)

* 型錄與品牌管理(Collateral and Brand Management)
* 型錄管理(Collateral Management)
* Communication Management
* 資產管理(Asset Management)

* Customization and Integration

* AppExchange Applications

* Google Apps

參考資料：

1.Salesforce Marketing datasheet

2.Online Demo

3.HubSpot Professional - Closed Loop Marketing with Salesforce
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4.Salesforce Marketing Blog

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